Search Engine Marketing (SEM)
or Internet Marketing is a method of increasing your website
visibility in the Search Engine Result Pages (SERPs). Web Design India
is specialized in Search Engine Marketing (SEM) and delivering the SEM
solutions to our national and international clients. Web Design India
team of search engine marketing (SEM) professionals is always welcome to take
search engine marketing challenge. At Web Design India we have
4 full time search engine marketing experts and sometimes we work with our
extended resources of search engine marketing professionals located in other
sates of India.
For Search Engine Marketing (SEM) Web Design
India follow these three SEM methods:
Key Phrase Research: This Key Phrase Research
strategy for diving potential customers to your website is an important part of
our SEM strategy.
Search Engine Marketing (SEM) Discovery: This
is the main important part before starting any SEM process. Under this process
Web Design India records your current traffic and analyzes your
current website marketing position including your competitor's website ranking
and traffic analyses. After going through may search engine marketing analysis
we plan Search Engine Marketing (SEM) strategies for your
website.
Search Engine Optimization: SEO or Search
Engine Optimization is the process to improve your ranking for any specified
keywords in the Search Engine Result Pages (SERPs). There are several steps
involved in this process like rectifying your website structure, content
rectification for the website visitors.
Search Engine Advertising: The Search Engine
Advertising is based on two main models. First Advertising Model is Pay Per
Click (PPC), in this process you need to pay to the search engines for your
advertisement for any specific targeted keyword. This is the process of getting
guaranteed high ranking in the ad displayed in the search engines. Second
Advertising Model is based on Content Context, in this model many search
engines like Google, MSN, Yahoo have partner website for specific content. The
partner website of these search engines are agree to place content specific ads
to their website on a specified place.
Paid Inclusion: Most of the Search engines
support paid listing of your website to the natural search index commonly known
as organic search result. Only Google Search engine don't support paid
inclusion for their natural search index. When the new website is launched
search engines programs called search engine spiders or website crawlers
automatically discover the newly launched websites and index their website
content. |